The “Spring Festival season” in the real estate market is about to kick off officially.
During the Spring Festival holiday this year, housing purchase policies have been further eased across the country, and local governments have launched Spring Festival real estate exhibitions and preferential policies for homebuyers returning to their hometowns, attracting customers through a combination of local financial subsidies and property developer discounts.
According to incomplete statistics from Daily Economic News, several property developers such as Longfor, Xuhui, and Greentown have already launched Spring Festival home purchase promotion activities, while provinces and cities such as Hubei, Jiangsu, Chongqing, and Nanchang have introduced preferential policies for homebuyers returning to their hometowns.
Fixed prices, Harbin travel funds, and non-stop service
Home purchasing during the Spring Festival season when people return to their hometowns is an important sales node for the “good start” of the year. Many property developers have actively prepared for the market by linking up projects nationwide, offering home purchase discounts and high-quality properties.
“From January 9th to February 12th, during the one-month Spring Festival home purchase season, Longfor will launch a package of 100 ready-to-move-in properties nationwide,” a Longfor Group spokesperson told Daily Economic News. Customers who make a purchase and sign a contract during the event can enjoy a limited-time fixed price offer. For customers referred by existing clients, they can also enjoy property value-added services or gift boxes provided by various regions.
For example, the Longfor Guicui project in Beijing, as Longfor’s first “fourth-generation residential” model in the city, is offering a limited number of instant-discount properties during the Spring Festival, with discounts of up to over RMB 300,000. Customers who make a purchase are guaranteed to win prizes by smashing a golden egg for the “YiSi Good Luck Award.” In Suzhou, the Dongwu Yuhu Jing and Weilai Yuhu Jing projects are each offering 20 fixed-price properties, and purchasers can also enjoy a Harbin travel fund of RMB 10,000. The first 10 buyers will receive an additional 1% discount and other preferential policies. In Hangzhou, the Binsong Yuhu Jing project is offering a RMB 10,000 discount on parking spaces during the Spring Festival.
Xuhui Group is linking up its high-quality popular projects in eight regions to launch various home purchase promotion activities with unique features. For example, in Shenyang, the Shoufu Bocheng project is offering super benefits for homebuyers returning to their hometowns, including the chance to win an iPhone 16 by smashing a golden egg upon purchase, reimbursement of round-trip airfare for homebuyers returning to make a purchase, and a subsidy of RMB 100 per square meter. In Nanchang, homeowners who visit the Xuhui Center Shuitou Yuefu project can receive Spring Festival gift bags, fixed-price properties, and a commission of RMB 20,000 for successful referrals. In Foshan, the Boxi Bay project is offering a free RMB 10,000 JD.com home appliance package upon purchase, and a commission of RMB 10,000 for successful referrals.
The year 2025 marks the 30th anniversary of Greentown Group. The company is launching Spring Festival promotion activities nationwide around the theme of “Greentown China 30th Anniversary Gratitude Season,” featuring a New Year’s letter, a New Year’s Eve live broadcast, and interactive New Year’s activities.
