Gold Becomes a “Hot Cake”: Why Are People Queuing for 13 Hours to Buy It?
Hey folks, the gold market has gone crazy recently! Who would have thought that buying gold would be like trying to get a train ticket during the Spring Festival rush? The once quiet gold shops have now become a “battlefield” that everyone is eager to get into. The contrast is more unbelievable than a TV drama plot. What on earth has made gold suddenly become the “hot cake” that everyone is chasing after? Don’t worry, let me tell you all about it.
Queuing at 4 am Just to Grab Gold
At a gold shop in Jinan, Shandong, the scene was truly shocking. Before dawn, at 4 am, people had already “set up camp” in front of the gold shop. The line stretched like a winding dragon from the shop door all the way onto the street. You would have thought they were queuing for some super limited edition item.

Take a closer look at the crowd queuing up, and you’ll see people of all ages, from the elderly to the young. There are groups of aunties chatting and sharing their “gold buying tips”, young couples holding hands and sweetly discussing what kind of gold jewelry to buy as a Valentine’s Day gift, and even families with the elderly and children, all mobilized to rush for gold.
Everyone is well-equipped, with small stools, snacks, and hot water. It’s as if they’re not here to queue for shopping, but to attend a special outdoor gathering. They patiently wait in the cold for hours, some even for 13 hours before successfully entering the shop.