Agents who can’t sell new homes find it hard to become million-dollar agents, and stores that can’t sell new homes find it hard to become ten-million-dollar stores… these slogans have become the “standard” for many real estate agency managers.

As competition in the industry intensifies, many real estate agency companies, seeking sustainable development, are no longer content with just selling second-hand homes. New home sales have become the “norm” in the intermediary service market.

Just after the Spring Festival holiday, real estate developers quickly sprang into action, using various marketing methods to attract home buyers, and fully preparing for the “small spring” in the real estate market this year. Some developers have chosen to collaborate with real estate agencies for large-scale promotional campaigns.

In Shenzhen, reporters have found that managers at multiple real estate agencies have been vigorously promoting a new home project located in the Longhua District recently. When reporters visited the project’s marketing center, they saw many self-media outlets and real estate agents soliciting customers and live streaming. Some home buyers also told reporters that they have been receiving project information pushed by real estate agency managers every day recently, and the project has also been the “star” of telemarketing calls. According to publicly available market information, reports of “thousands of people viewing homes” are endless, making this project the hottest “star” in Shenzhen’s real estate market recently.