The phenomenal success of the Chinese animated blockbuster “Ne Zha 2” is driving a surge in cultural tourism and merchandise sales, with visitors flocking to destinations associated with the film or its mythological tale, while Ne Zha-themed products are flying off the shelves.
As Chinese films like “Ne Zha 2” gain international recognition, they not only showcase the country’s rich culture to global audiences but also appear to inspire more travelers to experience China firsthand.
People take photos of a Ne Zha-themed graffiti wall in Shenzhen, Guangdong Province on February 22, 2025. /VCG
“I want to let my daughter watch it (“Ne Zha 2″). I think she’ll like it,” said Coy Amanda Paige, a traveler from the United States.
French visitor Courel Benedicte praised the quality of “Ne Zha 2,” calling it a great choice for young audiences. “What is interesting is the way how the Chinese culture is actually emphasized through the different characters,” she said.
Domestically, “Ne Zha 2” is dominating the box office, commanding 76.3 percent of February’s total revenue, which exceeded 15 billion yuan (around $2.07 billion) as of February 22.
