The continuous rise in the popularity of ips like Labab is inseparable from Chinese collectible toy enterprises’ grasp of the demands of the global young people group.

Zhang Yiwu, a professor from the Chinese Department of Peking University, told the Global Times in an interview on the 11th that on the one hand, Labu meets the psychological needs of young people around the world seeking companionship and stress relief, and has shortened the distance with young people through its approachable image. Meanwhile, when it becomes a fashion symbol through marketing and communication, it creates a new sense of community belonging and can become a common language among young people in different countries. In addition, it uses blind boxes, a highly accidental method, to put consumers in a state of anticipation psychologically, making it easy to get unexpected surprises. This sense of anticipation is also an important reason why it is favored by young people in various countries.

The Nikkei Asian Review believes that trendy toy enterprises similar to Pop Mart have successfully captured the consumption psychology of young people aged 20 to 30 with high purchasing power. Its core products adopt a blind box sales model – dolls of the same series have different colors or clothing styles. Consumers can only know the specific style by opening the box. This uncertainty, combined with the rare “secret style” setting, has stimulated consumers’ desire to purchase. A spokesperson for Pop Mart previously stated: “This is not just ‘toys’, but also collectibles and popular culture.”