“Identifying the key points of consumption is of vital importance!” ” At the 2025 “Trillion-yuan City Center” New Quality Commercial Development Conference and Chain Industry Ecosystem Conference held on July 17th, Ren Xingzhou, the former director and researcher of the Market Research Institute of the Development Research Center of The State Council, made such a summary.

This conference was jointly hosted by the Foshan Municipal Bureau of Commerce, the People’s Government of Chancheng District, and the Guangdong Chain Operation Association. It attracted representatives from the central urban areas of six cities with a GDP of over one trillion yuan, namely Chancheng District of Foshan, Yuzhong District of Chongqing, Tianxin District of Changsha, Gusu District of Suzhou, Tianning District of Changzhou, and Wuhou District of Chengdu. With the active participation of over 30 provincial and municipal business associations and more than 500 leading enterprises across the country, they are jointly exploring new paths for commercial development.

Innovative Consumption Scenarios: From “Music Festival Economy” to “Nighttime Consumption”

Guangdong has performed outstandingly in the innovation of consumption scenarios. By integrating various forms such as business travel, cultural and creative industries, and exhibitions, it has greatly enriched the consumption experience. Foshan Chancheng District has driven the consumption of 80,000 people in just three days by holding music festivals and night economic activities, demonstrating huge consumption potential. This innovative consumption model not only attracts a large number of young consumers, but also drives the prosperity of multiple industries such as catering, accommodation and retail in the surrounding areas. In addition, various sports events and cultural activities are actively held in different regions of Guangdong, such as the Scottish Super League and the Guizhou Village BA. These activities not only boost local consumption but also enhance the city’s reputation and influence.

According to Ren Xingzhou, the former director and researcher of the Market Research Institute of the Development Research Center of The State Council, the combination of online and offline has driven consumption growth, and the ways and scenarios of consumption have undergone tremendous changes. Nowadays, consumption is no longer confined to traditional shopping malls and supermarkets. The diversified combination of business travel, cultural and creative industries, exhibitions, etc. has greatly expanded the scale of consumption and enriched the consumption patterns. She pointed out, “Identifying the key points of consumption is of vital importance. Currently, the groups with the strongest purchasing power and the highest propensity to consume are young and middle-aged people. They are more inclined to engage in spiritual release consumption, such as participating in activities like the Scottish Premier League and the Guizhou Village BA. These activities are not only about releasing emotions but also showcasing vitality.”