The survey shows that private sales have accounted for 18% of the total value of the global fashion market, and accounted for a higher proportion in the luxury market. According to forecasts, the growth rate of off-price sales will be five times higher than full-price sales between 2025 and 2030. On the other hand, Bain Consulting shows that Chinese consumers have become more rational about luxury consumption. This means that luxury goods sales may usher in explosive growth in China.

Experts believe that the overall growth rate of the luxury goods industry has slowed down in the past two years, and only discount stores are the highlight. This is essentially because young people represented by Generation Z tend to be rational in consumption. Luxury goods have gradually changed from the previous “social demand” to today’s “self-pleasing consumption”. Purchasing the right goods at the right price has become the theme of luxury goods consumption in the current period.

Of course, luxury goods sale is not perfect. They are often limited to time and quantity. To get the right products, you must be at the right time and place. In Lin Jing’s view, although the discount is very low, the luxury goods sold still need to be grabbed. “Although the price is beautiful, it is not necessarily a good one.” To a certain extent, luxury goods with very low discounts are even more precious than counter goods because of the rare quantity.