On August 6, Meituan officially announced that this year’s beginning of autumn, Meituan invited all riders to drink the first cup of milk tea in autumn, and gave more than 10,000 free leisure therapy coupons to more than a dozen well-known tea brands across the country to relieve work fatigue.

Based on the 2.7 million cups of free milk tea this time , Meituan will also give more than 100,000 riders with “safety” level 5 or above in Wuhan, Guiyang, Nanchang, Hangzhou and other places.

On the day of the beginning of autumn, many takeaway riders drank free milk tea, and the clerk who shook the milk tea also received a massage.

This summer, the takeaway industry staged an unprecedented business war. The three giants of Ele.me, Meituan and JD spent tens of billions of subsidies and issued a large number of ” 0 yuan purchase” coupons. Consumers were busy grabbing coupons and placing orders to make money, but merchants were suffering.

Under the takeaway war, the milk tea shop had a burst of orders. The clerk cried and mechanically repeated the actions of making milk tea until the ingredients were used up. He found that his arms were out of control and his back was sore.

On social networks, consumers also “sighed” in a row. Some people say that the takeaway war has made me gain 7 kilograms in three days, while others have 5 cups of milk tea every day and drink three highs and gout:

“It feels a waste not to drink, so I went to the hospital after I drank it.”

The daily working hours of some riders have increased from 6 or 7 hours a day to 12 hours a day, with orders increasing by 40%, and their hourly wages doubled to more than 100 yuan.

Distributing 0 yuan coupons to consumers is in a difficult situation, and consumers are busy grabbing coupons and placing orders to make money.

The battle for takeaway “Three Kingdoms Kill” around the Chinese people’s desires is fierce, and it is difficult for anyone to stay out of it.