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Huawei enters the white goods field, which may stir up the air conditioning industry

2025-09-01

On August 27, Wang Hua, general manager of the public relations department of Xiaomi Group, and Zhu Lei, marketing director of Gree, opened fire on social media again. At this moment, Huawei quietly entered the market.

Recently, Huawei Hongmeng Smart Select’s first smart air conditioner, MEIPONT Wind God Eye, was launched globally, integrating AI technology and professional air conditioning capabilities, setting an industry record with 6.03 super-level energy efficiency, and supporting Hongmeng’s full-scene linkage and Star Flash connection, which may reshape the air conditioning industry structure. It is understood that Hongmeng Smart Select’s first smart air conditioner, Fengshen Eye, has been launched globally on online and offline platforms such as JD.com, and is accepted for user reservations. Both Huawei Smart Select JD flagship store and self-operated flagship store show that the air conditioner is under pre-sale.

This time, Huawei brought not a simple intelligent remote control function, but a subversive whole-house intelligent temperature control system. The entire air conditioning industry was shocked. Because this air conditioner is an AI temperature control system that can independently learn from users’ habits. It can automatically adjust the temperature according to the user’s work and rest time, activity area, and even mood state. It can achieve millisecond response through Huawei’s 5G technology, making the temperature adjustment as natural as breathing. While traditional air conditioners are still comparing cooling speed and energy efficiency ratios, Huawei has directly brought the battlefield to the height of intelligent ecosystems. It has also aroused high attention and heated discussions in the smart home, home appliances and other industries.

After all, when Huawei entered the mobile phone field, major mobile phone brands were disdainful and paid a heavy price in the end. What changes can Huawei’s air conditioner enter the industry this time have brought to the industry? It is a hot topic among many netizens.

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