On August 20, Chinese short‑video platform Kuaishou published its second‑quarter financial report, recording total quarterly revenue of 35.5 billion yuan. Its AIGC segment delivered the most eye‑catching performance. Revenue related to its Kel‑ling AI generative service jumped more than 200 percent year‑on‑year. The AI‑video‑generation tool has evolved from an internal efficiency booster toward commercial external services, forming a second major growth driver for the corporation
Traditional advertising and livestream‑commerce businesses maintained solid fundamentals. Leveraging AI‑powered content analysis and intelligent delivery systems, advertising marketing efficiency kept improving. Gross merchandise volume for livestream e‑commerce remained stable. For AI business lines, Kel‑ling AI opens text‑to‑video and image‑to‑video application interfaces for content creators, small‑and‑medium enterprises and advertising agencies, selling paid computing‑power packages. A rising number of creators and merchants deploy generative‑AI tools to mass‑produce short‑video materials, fueling fast‑growing demand for paid GPU computing resources.
Industry observers note domestic short‑video platforms are racing to realise commercial returns from generative artificial intelligence. Previously, AI applications mainly focused on cutting operating costs; now complete revenue‑realisation loops are gradually taking shape. Nevertheless, fierce competition persists across this track. Numerous rival generative‑AI products keep entering the market. User retention and high computing‑power expenditure remain major operational hurdles.
Kuaishou intends to keep upgrading its video‑generation foundation model and expand its enterprise‑client base. It will export AI capabilities to customers from e‑commerce, digital marketing and entertainment sectors to lift revenue contribution from artificial‑intelligence businesses. While AI revenue grows rapidly, it still accounts for a relatively small share of overall company turnover. In the near term, traditional advertising and e‑commerce will remain the core profit pool. Investors will keep monitoring gross‑margins of generative‑AI services to judge whether large‑scale commercialisation can become sustainably profitable.
