Recently, “gold-plated silver” jewelry, whose prices are much lower than those of pure gold products, has become popular. However, some consumers have reported that there are currently some unregulated phenomena in the “gold-plated silver” jewelry market, ranging from low gold content to false advertising.

Can one safely “buy” gold wrapped in silver? How can consumers avoid falling into traps? Journalists conducted investigations in both Beijing and Shenzhen.

“Gold wrapped in silver” has become popular

In Shenzhen Shuibei Market, an important distribution center for gold and jewelry in China, there are more than ten shops with the words “Gold Wrapped in Silver” on Shuibei 1st Road and Beili North Road alone. Some of them cover an area of over a hundred square meters. At around 8 p.m., people were still coming to pick up goods one after another.

Since the second half of last year, a large number of “gold-wrapped silver” products have entered the market, which can be confirmed by the significant increase in our testing demands. Meng Xiaojun, the head of the brand building and Marketing Department of the National Gemstone and Jewelry Inspection Group (NGTC), and other industry insiders said.